Email marketing delivers an average ROI of $36 for every $1 spent, according to Litmus research. Yet most businesses barely scratch the surface because they don’t have the time to build sequences, segment lists, and optimize campaigns.
The solution? Outsource the execution to a Filipino Email Marketing VA while you focus on strategy and offers.
What to Delegate to an Email Marketing VA
- Campaign creation — designing and writing newsletters, promotions, and announcement emails
- Automation sequences — welcome series, abandoned cart flows, re-engagement campaigns
- List management — segmentation, cleanup, tagging, and compliance
- A/B testing — subject lines, send times, CTAs, and layout variations
- Deliverability monitoring — bounce rates, spam scores, authentication setup
- Performance reporting — open rates, click rates, revenue attribution
Setting Up Your VA for Email Success
1. Document Your Email Playbook
Create templates for every email type you send: newsletters, sales emails, onboarding sequences, and transactional messages. Include tone guidelines, brand elements, and approved CTA language.
2. Build a Campaign Calendar
Map out your email sends 30 days in advance. Your VA executes from the calendar; you approve content before it’s scheduled. Use tools like Notion or Asana for this workflow.
3. Grant Tool Access
Your VA needs access to your email platform (Klaviyo, Mailchimp, ActiveCampaign, ConvertKit), analytics, and design tools. Set up proper user permissions — editor access, not admin.
Platform Expertise Matters
According to EmailToolTester’s industry research, the choice of email platform significantly impacts campaign performance. Your VA should be proficient in at least one major platform:
- Klaviyo — best for e-commerce (Shopify integration, advanced segmentation)
- ActiveCampaign — best for service businesses (CRM + email automation)
- Mailchimp — best for beginners (user-friendly, broad integrations)
- ConvertKit — best for creators (simple automation, landing pages)
Measuring Email VA Performance
- Open rate: Industry average is 21.5%. Your VA should aim to beat it.
- Click-through rate: Average is 2.3%. Optimize subject lines and CTAs to improve.
- List growth rate: Net new subscribers minus unsubscribes per month.
- Revenue per email: Track through UTM parameters and platform attribution.
- Automation completion rates: How many people finish your sequences.
Common Outsourcing Mistakes
Don’t outsource strategy. Your VA executes campaigns — you decide what to sell, when, and to whom. Keep the big decisions in-house.
Don’t skip the approval process. Every email should be reviewed before sending, at least for the first 30 days. Typos or wrong links can damage trust fast.
Don’t ignore deliverability. Make sure your VA understands SPF, DKIM, and DMARC authentication. One spam complaint spike can tank your sender reputation.
Get Started
A dedicated Filipino Email Marketing VA costs a fraction of what you’d pay an agency — and works exclusively on your business. Armasourcing matches you within a week, backed by our 110-Day Guarantee.
Book a free discovery call to find your email marketing VA.
Key Takeaways for Business Owners
Understanding these principles is essential for any business looking to scale efficiently. The strategies outlined above aren’t theoretical — they’re drawn from real-world experience working with hundreds of businesses across industries including real estate, e-commerce, healthcare, legal, and SaaS.
Putting It Into Practice
The most successful businesses we work with share a common trait: they take action quickly but thoughtfully. Rather than waiting for the perfect moment, they start with a clear objective, build a small team, test processes, and scale what works. This iterative approach minimizes risk while maximizing growth potential.
Next Steps
If you’re ready to implement these strategies in your business, the first step is understanding where your time goes and which tasks can be delegated to a skilled professional. Our free Time Leak Audit can help you identify exactly which hours you’re spending on low-value tasks that a virtual assistant could handle.
Whether you’re a solopreneur looking for your first VA or a growing company ready to build an offshore team, having the right partner makes all the difference. Book a free discovery call with our team to discuss your specific needs and learn how pre-vetted Filipino professionals can accelerate your growth.
