Growing businesses face a common challenge: they need expert-level PPC management but can’t justify the cost of a full-time local hire. According to Google Ads Help Center, the demand for specialized Google Ads management continues to grow as businesses prioritize efficiency and results.
The solution? Hire a dedicated Filipino Google Ads VA who delivers professional-quality work at a fraction of the cost. In this guide, we’ll cover everything you need to know.
Why Outsource Google Ads Management?
The economics are compelling. A US-based specialist in this field costs $4,000–$8,000/month. A trained Filipino Google Ads VA through Armasourcing costs $1,400–$2,200/month — working 40 hours per week exclusively on your business.
But cost isn’t the only advantage. Filipino professionals are known for:
- Strong English communication — the Philippines is the world’s third-largest English-speaking country
- College-educated workforce — most VAs hold bachelor’s degrees in relevant fields
- Cultural alignment — Filipino professionals are familiar with Western business practices and work styles
- Dedication and loyalty — average VA tenure with Armasourcing clients exceeds 18 months
What Tasks to Delegate
A skilled Google Ads VA can handle campaigns, keyword bidding, and ad optimization. Here’s a detailed breakdown of what you should delegate:
Day-to-Day Execution
- Routine tasks that follow established processes and SOPs
- Data entry, reporting, and performance monitoring
- Client or customer communication following templates
- Tool management and platform administration
Strategic Support
- Research and analysis to inform your decisions
- Competitor monitoring and market intelligence
- Process documentation and improvement suggestions
- Testing and optimization based on data
How to Set Up Your VA for Success
1. Create Standard Operating Procedures (SOPs)
Document every repeatable process with step-by-step instructions, screenshots, and video walkthroughs. Tools like Loom and Notion make this easy. The better your SOPs, the faster your VA becomes independent.
2. Establish Communication Rhythms
Set up a daily async standup (Slack or Teams) and a weekly 30-minute video check-in. This keeps alignment without micromanaging. Most Armasourcing VAs overlap with US business hours.
3. Define Clear KPIs
Your VA should know exactly how their performance is measured. Set 3–5 key metrics and review them together monthly. This creates accountability and helps identify improvement areas early.
4. Start With a 30-Day Ramp-Up
Don’t expect full productivity on day one. The first two weeks are for onboarding and training. Weeks 3–4 are supervised execution. By month two, your VA should be running independently.
The ROI of Outsourcing
Research from WordStream’s Google Ads benchmarks confirms what our clients already know: businesses that outsource specialized functions see measurable improvements in both productivity and profitability.
Here’s what our clients typically experience:
- 20–30 hours/month reclaimed for revenue-generating activities
- 60–70% cost savings compared to local hires
- Faster turnaround on routine tasks and deliverables
- Improved consistency in execution and reporting
Common Mistakes to Avoid
Mistake #1: Hiring for cost, not skill. The cheapest VA isn’t always the best investment. Look for relevant experience and proven expertise in Google Ads management.
Mistake #2: Skipping the onboarding process. Even experienced VAs need to learn your specific tools, processes, and brand standards. Invest time upfront to save time later.
Mistake #3: Not providing feedback. Regular, constructive feedback during the first 60 days is critical. Don’t assume your VA knows what you’re thinking — communicate clearly and often.
Why Armasourcing?
We don’t just match you with any VA — we find the right one. Our pre-vetting process evaluates technical skills, communication ability, and cultural fit. Every hire comes with:
- 110-Day Perfect Hire Guarantee — free replacement if it’s not the right fit
- $0 Placement Fee — you only pay when you hire
- Matched within a week — interview pre-vetted candidates fast
- Ongoing support — we stay involved to ensure success
Get Started
Ready to hire a dedicated Google Ads VA? Armasourcing matches you with a pre-vetted, college-educated Filipino professional within a week.
Book a free discovery call to discuss your needs and get matched.
