SEO is one of the highest-ROI marketing channels — but it’s also one of the most labor-intensive. From keyword research to content optimization to link building, the work never ends. That’s why Search Engine Journal reports that 65% of businesses now outsource at least part of their SEO to external teams.
In this guide, we’ll show you exactly how to outsource SEO to a Filipino SEO Virtual Assistant — what to delegate, what to keep in-house, and how to measure results.
What SEO Tasks Should You Outsource?
The key to successful SEO outsourcing is knowing which tasks require your strategic input and which are execution-heavy. Here’s the breakdown:
Delegate to Your VA
- Keyword research — using tools like Ahrefs, SEMrush, or Ubersuggest to find opportunities
- On-page optimization — updating meta titles, descriptions, header tags, and internal links
- Content briefs — creating detailed outlines based on top-ranking competitors
- Technical SEO audits — running crawls, fixing broken links, improving site speed
- Link building outreach — finding prospects, sending emails, managing relationships
- Google Business Profile management — posting updates, responding to reviews, adding photos
- Rank tracking and reporting — weekly position monitoring with visual reports
Keep In-House (or Review Heavily)
- Overall SEO strategy and priorities
- Content approval and brand voice
- Major technical decisions (site migrations, URL structure changes)
- Budget allocation across channels
How to Train Your SEO VA
Filipino SEO VAs are typically well-educated and tech-savvy, but they need clear processes to deliver results. Here’s our recommended onboarding flow:
- Week 1: Tool access and documentation review. Give them your SEO playbook, login credentials, and brand guidelines. Have them audit your current site.
- Week 2: Supervised execution. They do keyword research and on-page optimization on 3–5 pages. You review every change before it goes live.
- Week 3–4: Gradual independence. They start working from a task list with weekly check-ins. You review output, not process.
- Month 2+: Full autonomy with reporting. They execute the playbook and report results monthly.
Tools Your SEO VA Should Know
The right tools make your VA 3x more productive. According to Ahrefs’ SEO statistics, the most effective SEO teams use a combination of research, tracking, and audit tools. At minimum, your VA should be proficient in:
- Ahrefs or SEMrush — keyword research, competitor analysis, backlink monitoring
- Google Search Console — indexing issues, search performance data
- Screaming Frog or Sitebulb — technical crawls and site audits
- Google Analytics 4 — traffic analysis and conversion tracking
- Surfer SEO or Clearscope — content optimization scoring
Measuring SEO VA Performance
Don’t measure your SEO VA by rankings alone. Use these KPIs:
- Organic traffic growth (month-over-month)
- Pages optimized per week
- Backlinks acquired per month
- Technical issues resolved
- Keyword position improvements
The Cost Advantage
A US-based SEO specialist costs $4,000–$8,000/month. An agency retainer runs $2,000–$5,000/month for limited deliverables. A full-time Filipino SEO VA through Armasourcing costs $1,400–$2,200/month — and they work exclusively on your business, 40 hours per week.
Get Started
Ready to scale your SEO without scaling your overhead? Hire a Filipino SEO VA through Armasourcing. We match you with a pre-vetted, college-educated SEO professional within a week — backed by our 110-Day Perfect Hire Guarantee.
Book a free discovery call to discuss your SEO goals.
