Marketing Virtual Assistant: 23 Tasks to Delegate This Week

What a Marketing Virtual Assistant Actually Does

A marketing virtual assistant is a trained remote team member who runs the daily, repeatable marketing work. Not strategy. Not brand direction. The execution layer that eats your mornings.

Think scheduling posts. Writing email sends. Updating landing pages. Pulling reports. Chasing down creative assets. The work that has to happen every week for your marketing to function.

Most business owners try to do this themselves, then burn out. Or they hire a full-time marketer at $65,000 a year plus benefits. A marketing VA from the Philippines runs $1,400 to $2,600 a month, full-time, with the same skill level. That’s the cost gap we’re talking about.

23 Marketing Tasks to Delegate This Week

Here’s the full list. Pick five to start.

Social Media Tasks (1-6)

1. Schedule posts across all platforms. Your VA uses tools like Buffer, Later, or Metricool to load and schedule a week’s content in one sitting.

2. Write captions and hashtags. Based on your voice and brand guide, your VA drafts Instagram, LinkedIn, and Facebook captions. You approve in bulk.

3. Reply to comments and DMs. Your VA handles first-line engagement and flags anything important. Faster replies mean more reach.

4. Repurpose content across channels. One blog post becomes five LinkedIn posts, three Instagram carousels, and a Twitter thread. Your VA handles the reformatting.

5. Source and edit short-form video. Trim clips from your podcast or webinar, add captions, and post as Reels or TikToks. Our deep dive on video content with a VA covers the full workflow.

6. Track competitor content. Weekly reports on what your competitors are posting, what’s getting engagement, and where the gaps are.

Email Marketing Tasks (7-10)

7. Build and send weekly newsletters. Your VA drafts, loads, tests, and sends in Mailchimp, Klaviyo, ConvertKit, or ActiveCampaign.

8. Set up automated email flows. Welcome sequences, cart abandonment, re-engagement, post-purchase. Your email VA builds the automations you keep meaning to set up.

9. Segment your list. Clean lists convert better. Your VA tags subscribers by interest, behavior, and lifecycle stage.

10. A/B test subject lines. Weekly tests on subject lines, preview text, and send times. Compounding lift over months.

Content & Blog Tasks (11-14)

11. Upload and format blog posts. You write or dictate the draft. Your VA formats in WordPress, adds images, sets meta tags, and publishes.

12. Source and edit stock images. Pulling from Unsplash, Canva, or your brand library. Your VA resizes, compresses, and adds alt text.

13. Update old posts with fresh data. Refresh stats, update internal links, add new sections. This is one of the fastest SEO wins most businesses never run.

14. Run basic SEO tasks. Meta descriptions, image alt text, internal linking, keyword research. A dedicated SEO VA can go much deeper if you want.

Paid Ads Tasks (15-18)

15. Set up Meta and Google Ad campaigns. Your VA builds audiences, ad sets, and creative variations based on your brief.

16. Monitor daily performance. Pause bad ads. Scale winners. Adjust budgets. Our Meta Ads workflow guide shows the exact daily routine.

17. Manage creative rotation. Ad fatigue kills performance. Your VA swaps in fresh creative weekly to keep CTR up.

18. Run weekly ad reports. Spend, leads, cost per lead, ROAS. Clean numbers, clear trends, no fluff.

Reporting & Research Tasks (19-23)

19. Build weekly marketing dashboards. All channels, one view. Google Analytics, ad platforms, email, social — pulled into one place.

20. Research influencers and partners. Build lists of potential collaborators with follower counts, niche fit, and contact info.

21. Handle podcast booking. Pitch you to podcasts, track responses, book episodes. Pure momentum work.

22. Manage your Google Business Profile. Post updates, respond to reviews, upload photos. Local SEO on autopilot.

23. Update your landing pages. Copy tweaks, image swaps, CTA changes. Your VA ships the updates you’ve been meaning to test.

How to Pick the First 5 Tasks

Don’t hand off all 23 at once. You’ll both drown. Use this rule: start with tasks that are high-frequency and low-judgment.

High-frequency means you do them every week. Scheduling posts, sending emails, updating blog images. Boring but essential.

Low-judgment means the task has a clear format. The VA isn’t guessing what “good” looks like. A pre-built template, a brand guide, or a sample from last month is enough to onboard them.

My picks for week one, for most businesses:

• Schedule social media posts (task 1)
• Reply to comments and DMs (task 3)
• Upload and format blog posts (task 11)
• Build and send weekly newsletter (task 7)
• Run weekly ad reports (task 18)

Five tasks. Roughly 15 hours a week. Immediate time back for the work only you can do.

What This Costs

A full-time marketing VA through a managed staffing partner runs $1,400 to $2,600 a month in the Philippines. That’s 160 hours of marketing execution every month.

Break it down: that’s about $10 to $16 an hour for a trained marketing professional. Compare to a U.S. freelancer at $50 to $100 an hour, or an in-house marketing coordinator at $4,500 a month fully loaded.

Part-time options exist too. About $500 to $1,100 a month for 10 to 20 hours a week. Good for smaller businesses or when you want to test the fit.

For a deeper look at the math, see our full VA cost breakdown.

The Tools Your Marketing VA Should Know

A strong marketing VA arrives with working knowledge of the common stack. You shouldn’t be training them from zero on software. Expect fluency in:

• Social scheduling: Buffer, Later, Metricool, Sprout Social
• Email: Mailchimp, Klaviyo, ActiveCampaign, ConvertKit
• Design: Canva (daily driver), basic Figma, Photoshop if needed
• Ads: Meta Ads Manager, Google Ads, LinkedIn Ads
• Analytics: Google Analytics 4, Looker Studio, native platform dashboards
• CRM and automation: HubSpot, GoHighLevel, Zapier
• Project management: ClickUp, Asana, Notion, Trello

According to HubSpot’s State of Marketing report, the average small business uses 12 different marketing tools. A good VA handles most of them out of the gate.

How to Onboard Them in Week One

Don’t skip this part. The difference between a VA who takes three months to ramp up and one who delivers in week two is the first five days of onboarding.

Day 1: Send your brand guide, your target audience details, and three examples of marketing you love. Set up logins and access to your tools.

Day 2: Record a 20-minute Loom walking through your weekly marketing routine. What gets posted when. What success looks like. Your pet peeves.

Day 3: Let them shadow one week of your current process. They watch. They ask questions. They start documenting what they see.

Day 4: Hand off one task end-to-end. Review their output. Give direct, specific feedback.

Day 5: Add task two. Review again. Build from there.

Our full VA onboarding guide walks through this in more detail, including the templates most of our clients use.

When a Marketing VA Isn’t the Right Fit

Quick honesty check. A marketing VA is execution support. They’re not your head of marketing. If you don’t have a strategy, a VA won’t invent one for you.

If you’re stuck on positioning, messaging, or what channels to even try, you need a fractional CMO or a marketing consultant first. Once the plan is clear, a VA becomes the engine that runs it.

Also: if every marketing task in your business needs custom thinking every time, a VA won’t help. The magic is in repeatable systems. If you haven’t written any yet, start there. Even rough SOPs beat nothing.

The Fastest Way to Start

Pick three tasks from the list above. Write a one-paragraph description of each: what the task is, what “done” looks like, what tool to use. Record a Loom doing each task once.

That’s your onboarding kit. A vetted marketing VA can pick it up and run inside a week.

If you want the full managed experience — pre-vetted candidates, replacement guarantees, ongoing support — that’s what Armasourcing’s marketing VA team is built for. Otherwise, OnlineJobs.ph is a decent DIY path if you’ve got the time to interview.

Either way: the marketing work is going to happen with or without you. The only question is whether it’s eating your mornings or running in the background.

Related: Social Media VA | Email Marketing VA | Meta Ads VA | Book a Free Call