Role-specific guides for SEO, bookkeeping, executive, social media, and other VA specializations
You Think You Are Saving Money by Doing Your Own Books It is a seductive calculation. Why pay someone else…
Eli Gutilban
The Executive Support Model Is Changing Permanently For decades, the executive assistant model was straightforward: a skilled professional sitting outside…
Eli Gutilban
A McKinsey study found that the average CEO spends only 44% of their working time on activities that truly require…
Eli Gutilban
Your Podcast Is Great but Nobody Knows It Exists You have put in the work. Your episodes are well-produced, your…
Eli Gutilban
The Invisible Work That Makes Great Podcasts Possible When listeners press play on a podcast episode, they hear a seamless…
Eli Gutilban
Recording the episode is the easy part. The 90% of podcasting that happens before and after you press record is…
Eli Gutilban
That Canva Tab Has Been Open for Three Hours Be honest with yourself for a moment. How many hours this…
Eli Gutilban
You Know Video Matters but You Are Not Making Enough of It Every marketing expert, every social media guru, and…
Eli Gutilban
Most business owners are doing design work they should not be doing. Not because it is beneath them, but because…
Eli Gutilban
Your Funnel Is Live, But Conversions Are Flat Launching a sales funnel feels like a milestone, and it is. But…
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